A new survey on Christmas shopping habits in Spain has revealed a clear shift towards early buying. According to research carried out by Beruby for Amazon, eight in ten Spaniards now bring forward their festive purchases. Most respondents said they wished to secure online discounts, guarantee timely delivery, and access a wider range of products.

The study found that fashion is the most popular gift category, chosen by around 71 per cent of respondents. Technology followed at 53 per cent, while toys were selected by 48 per cent. Amazon has highlighted its Gift Shop and its annual list of the most desired toys as tools to help customers plan ahead, supported by rapid and flexible delivery options.

Travel remains a major feature of the season, with six in ten Spaniards on the move to visit family or friends. Despite the convenience of sending parcels directly, 76 per cent prefer to carry presents in their luggage. Amazon’s logistics network reaches all mainland postcodes, with more than 90 per cent of destinations receiving deliveries within two days, and offers free collection at Lockers and partner shops.

A separate Kantar study for Amazon showed that many people hide presents so well that they later struggle to find them. Popular hiding spots include cupboards, under the bed, car boots and suitcases. Yet 73 per cent of Spaniards admit they have discovered their own gift early, proving that curiosity often wins during the festive season.