Mazarrón has taken a significant step in its tourism digitalisation with the launch of a new tourist website and mobile app that incorporate a chatbot based on artificial intelligence powered by ChatGPT. The presentation took place at the Casa de la Cultura on Saturday 29 November and was led by mayor Ginés Campillo alongside the tourism councillor Andrés Aznar. Officials described the service as a single channel for visitor information and assistance.

The system will be available from the first quarter of 2026 and will offer a personalised experience for users. Through the website and app, visitors will receive recommendations for activities and tailored itineraries, make restaurant reservations and access guidance in real time by voice and text. The chatbot will act as a virtual assistant to guide users during their stay.

Mayor Campillo called the initiative “pioneering” and said Mazarrón would have one of the best tourist information systems in the Region of Murcia and nationally. He said the move places the municipality at the vanguard of tourism digitalisation through the application of the latest technology.