The Intelligent Tourism Laboratory of Torrevieja, a collaboration between the Torrevieja City Council and the University of Alicante, presented a pioneering report today titled “Study on the Use of New Data Sources to Analyse Tourist Behaviour in Torrevieja.” The presentation was attended by important figures including Tourism Councillor Rosario Martínez Chazarra and researcher Marco A. Celdrán, who discussed the report’s implications for local tourism management.

Utilising data sources such as AirDNA for vacation rentals and Mastercard for tourist transactions, the report provides insights into the relationship between tourism occupancy, housing profitability, and seasonal behaviour. It advocates for an integrated monitoring system to help residential tourist destinations like Torrevieja anticipate trends and adapt their tourism strategies effectively.

The findings suggest that integrating new data sources can transform the processes of diagnosing and planning tourism, especially in residential-centric areas. The combination of private platform data, climate records, and supplementary sources offers a more dynamic understanding that facilitates evidence-based decision making.

This report positions the TI·LAB as an innovative space benefiting the local territory, making Torrevieja a reference case in the shift towards more sustainable and resilient tourism. The data was made accessible through the