The Association of Small and Medium-Sized Traders of Torrevieja, known as Apymeco, has successfully established a partnership with TheExal04, a project created by a local YouTuber who boasts over five million followers and has exceeded seventy million views in a single month on social media. This strategic alliance is set to highlight local businesses within one of the most engaging digital and sports experiences popular among young people today.

Under this collaboration, local establishments will have the opportunity to participate in weekly matches, viral challenges, and exclusive content, allowing them to take centre stage in an innovative campaign with significant reach. Jorge Almarcha, the president of Apymeco, remarked on the unique opportunity presented to modernise and digitalise local commerce, enabling direct connections with present and future consumers.

Almarcha stated, ‘With this collaboration, we place our businesses in the largest showcase possible: the online world, alongside an international figure originating from Torrevieja.’ The agreement will enable participating businesses to feature in broadcasts, engage in viral campaigns, and become part of experiences that seamlessly combine the physical sports realm with the digital universe of content creators.

This initiative represents a remarkable step forward for local traders, enhancing their visibility and potential customer engagement through contemporary digital platforms, ultimately fostering a thriving retail environment in Torrevieja.