This week, Torrevieja’s mayor, Eduardo Dolón, and Tourism councillor, Rosario Martínez, held an important meeting with Israel Martínez, the General Director of Tourism for the Generalitat Valenciana. They discussed key tourism initiatives aimed at enhancing Torrevieja’s appeal and competitiveness. The mayor thanked the Valencian government for its ongoing support and collaboration in various tourism projects.

Key topics of discussion included the positive engagement of local businesses in the SICTED project, which seeks to improve the quality of tourist destinations, with one hundred and three services already signed up. Additionally, the officials talked about funding provisions for local tourism events, such as the Reggaetón Beach Festival and Brilla Torrevieja, along with sustainability plans for the city’s tourism.

Councillor Martínez presented the ambitious Strategic Tourism Plan for twenty twenty-five to twenty twenty-nine, which aims to develop a more competitive, sustainable, and innovative tourism offering. During the meeting, there was also emphasis on the need for Torrevieja to have a dedicated stand at the International Tourism Fair in Madrid to reinforce its status as a leading tourist destination.

Lastly, the mayor initiated discussions regarding the declaration of the Carnival of Torrevieja as National Tourist Interest and the improvement of local tourist information infrastructures, including a new tourism office. Dolores stressed the importance of addressing new regulations affecting holiday rental management companies and proposed an information session to clarify these changes.