José Mancebo, the Director of Patronato Costa Blanca, is currently in Warsaw promoting the Alicante province, supported by Turespaña and the airline WizzAir. This promotion is part of the first significant actions aimed at establishing the Costa Blanca as the best-connected Spanish destination with Poland. The region benefits from good connections through Alicante-Elche Miguel Hernández Airport to major Polish cities, encouraging an increase in tourism.

WizzAir plans to operate four hundred and twenty-one flights to destinations like Warsaw, Gdansk, and Katowice from April to October. The demand has shown significant promise, with nearly nine hundred thousand Polish passengers travelling to Alicante in twenty twenty-four, marking a fifty-seven point two per cent increase compared to the previous year. Such figures indicate a rising interest in the Costa Blanca, as Polish visitors comprise seventy-three per cent of tourists in the Valencian Community.

Mancebo shared that this initiative aligns with the Spanish Tourist Office’s operational plan for twenty twenty-five. He noted the strong professional relationship with WizzAir, emphasising that Poland is becoming a vital market for the Costa Blanca. In twenty twenty-four, over three hundred thirty thousand Polish tourists visited Alicante, staying an average of nineteen point three nights, far exceeding international averages.

Promotional strategies entail participation in events such as Bike Expo Warsaw and the Workshop Nekera, fostering relationships with tourism operators and agencies. Mancebo reiterated their commitment to enhancing the Costa Blanca’s visibility in Poland and diversifying the visitor demographic. Notably, thirty-three point two per cent of Polish visitors prefer hotels, while twenty-two point five per cent use second residences due to Poland’s significant real estate investment activity.