Duly Investment Home has submitted a formal request to Torrevieja Council to modify planning conditions on a plot in La Mata, between the N-332 and Avenida de los Europeos, to build a hotel and tourist apartment complex. The proposal would allow two stepped ten-storey blocks on land already designated for hotel use.

The developer wants to reduce the maximum site coverage from 40% to 25% while increasing the permitted height from four to ten floors, maintaining overall buildable volume. The project includes 120 two-bedroom holiday apartments under full hotel management, with a total constructed area of 8,000 square metres on a 12,000-square-metre plot. Construction would take around 30 months if the plan is approved.

The application is being processed through a Plan de Reforma Interior, with a strategic environmental assessment currently on public display. The company argues that reducing the footprint will create more open space for leisure areas and complementary commercial uses, while limiting visual impact.

It is the third such proposal in Torrevieja in recent months seeking to adapt residential or hotel-designated land for new hotel developments. Promoters say the projects will boost tourism and diversify the local economy. The site lies close to the Lagunas de La Mata y Torrevieja Natural Park, although the developer maintains that the N-332 acts as a buffer and that the modification qualifies for simplified environmental processing.