Terra Natura Murcia is marking the 21st birthday of Brisa, its emblematic Iberian lynx, who has become the second longest‑living specimen recorded in Spain. The anniversary is the focus of a public awareness campaign centred on the conservation of the species.

The park has organised a programme of educational and outreach activities to share Brisa’s story and highlight the recovery of the Iberian lynx. Once classified as endangered, the species is now listed as vulnerable, thanks in part to European initiatives such as Life LynxConnect, in which Terra Natura Murcia participates.

Among the activities is an illustrated storybook about Brisa’s life and the wider reintroduction process. It has been distributed to more than 600 schools in the Region of Murcia, as well as 24 art schools and 150 social organisations. The campaign also includes a drawing competition, audiovisual materials featuring staff and experts, a ‘wall of wishes’ in the lynx area, and a social media prize draw.

Life LynxConnect operates across Castilla-La Mancha, Extremadura, Andalusia and the Region of Murcia. The project aims to strengthen the genetic and demographic viability of the Iberian lynx across the Iberian Peninsula.