Occupancy in the Valencian Community has risen across all destinations in the first half of November, outpacing seasonality and signalling a robust pre-Christmas period. In Alicante province, Benidorm and the Costa Blanca lead the way, with an eight-point rise since the start of the month. Benidorm now stands at 83.3% occupancy, two percentage points higher than last year.

National and international markets remain diverse sources of visitors. The United Kingdom accounts for 46.3% of travellers, well ahead of the domestic market on 37.2%. Belgium, the Netherlands and Ireland account for 4.0%, 3.2% and 2.6% respectively, highlighting the diversification of markets. Three-star hotels are at 83.8%, while four-star at 83.2%.

For the second half of November, forecasts point to 63.1% in the Costa Blanca and 66.9% in Alicante South, a sign of moderate seasonality but a robust end to the month. Across the Costa Blanca, overall occupancy reaches 77%, compared with 69.1% in 2024. The Spanish market accounts for around 48.7% of stays, with the United Kingdom at 14.1%, Norway 8.9%, Belgium 6.3% and other European markets reinforcing diversification. In Alicante South, domestic stays make up 66.3% of the mix, with the United Kingdom at 7.6%, Germany 3.4% and France 2.7% completing the international profile. The south’s three-star segment has surged from 43.6% to 69.1% year on year. Castellón has increased by 15 points to 67.4%, and Valencia is approaching 81%, closing the year with stronger volumes than the previous cycle.