The Murcian Association of Outdoor Advertisers, known as AMEP, has undertaken the removal of more than three hundred obsolete billboards and sexist advertisements from the municipality of Murcia. This action has been described as a contribution to a cleaner, more organised, and equitable urban landscape, according to statements from Portavoz.

This initiative comes in response to high public demand and reinforces the sector’s commitment to responsible advertising while minimizing visual clutter on avenues and in neighbourhoods. There has been a significant amount of abandoned advertising in the Murcia region.

Victor Javier Segura, president of AMEP, explained, ‘Our commitment is not only to advertising but also to the city and its inhabitants. Murcia needed a more organised public space, free from messages that do not represent its values.’

In addition to removing deteriorated or redundant advertising structures, this measure has improved accessibility and opened new opportunities for small businesses within the Murcia region. Segura emphasised, ‘We want outdoor advertising to remain a useful tool, especially for small and medium-sized enterprises, which find this platform an effective and accessible channel to reach the local population.’