The Benidorm Town Hall, through the Municipal Inspection Service of the Commerce Department, has launched an informational campaign aimed at curbing the display of items with offensive messages in shop windows. These include T-shirts and items featuring sexist, racist, homophobic, or sexual content, primarily directed at tourists.

Commerce Councillor Javier Jordá has explained that certain commercial practices may violate advertising regulations and child protection laws. He stated that these items are displayed openly on façades and shop windows, visible to everyone, including young children, which could constitute a breach of current regulations.

Municipal inspectors are visiting businesses exhibiting such products to inform their operators that public display may amount to illegal advertising, according to Law Thirty-four of nineteen eighty-eight on General Advertising, and a violation of Law Twenty-six of two thousand and eighteen on the Rights and Guarantees of Children and Adolescents. Furthermore, Municipal Ordinance number two on the Use of Public Spaces expressly prohibits the display of products that may offend the moral sensibilities of individuals.

As a result, the Town Hall has mandated the immediate removal of items with offensive messages. Should businesses fail to comply, sanctioning procedures will commence, and additional measures may be implemented to prevent violations. Councillor Jordá has emphasised that this initiative follows discussions with the commercial association AICO regarding the necessity to regulate the display of such products, and he has called for cooperation from shopkeepers to avoid sanctions. He expressed confidence that the informational campaign would be adequate to rectify this issue.