Torrevieja has launched an innovative platform named TorreviejaSensing.com to enable residents and tourists to provide real-time feedback on the city’s tourism services. The platform was presented by Rosario Martínez Chazarra, the Councillor for Tourism, alongside José María Cecilia Canales, a professor at the Polytechnic University of Valencia. This initiative represents a significant step towards intelligent tourism management, aiming for a participatory approach to enhance decision making based on public sentiment.

Developed by Sensing Tools, a spin-off from the university, and supported by the Torrevieja City Council and the Alicante University base in Torrevieja, the platform converts social media comments and online reviews into actionable insights. Martínez highlighted the tool’s ability to assess opinions on crucial tourism aspects such as mobility, cleanliness, and environmental impact.

TorreviejaSensing employs artificial intelligence to monitor thousands of messages from platforms like X, YouTube, Meta, and Google Reviews. It identifies recurring concerns, popular yet under-offered tourism products, and assesses the city’s image post-events. Additionally, a virtual assistant powered by advanced natural language processing models enables council staff to extract specific feedback efficiently.

This platform encourages a transition from quantitative data to a qualitative understanding of tourism, as Martínez stated, “It offers a strategic tool to support both tourists and residents.” With its ability to continuously gauge the public’s mood, TorreviejaSensing is set to revolutionise tourism planning in the municipality.