The Patronato Provincial de Turismo Costa Blanca is active this week, participating in two major international fairs to boost the region’s travel connectivity and solidify its reputation as a cruise destination. The agency is present at Routes Europe 2025 in Seville and Seatrade Cruise Global 2025 in Miami, engaging with airlines and cruise operators.

At Routes Europe, the Patronato is discussing partnerships with low-cost carriers, including easyJet and Vueling, alongside long-haul airlines such as American Airlines and Turkish Airlines. This initiative aims to expand both national and international flight offerings, contributing to a record year at Alicante-Elche Airport, which welcomed over eighteen million passengers in twenty twenty-four.

Simultaneously, the Seatrade Cruise Global event serves as a platform for promoting the province as an attractive stop for cruise passengers arriving at the Port of Alicante. With a successful track record, the Port received one hundred cruise calls in twenty twenty-four, bringing in an estimated economic impact of sixty million euros.

In addition to these events, Costa Blanca has made its debut at the Bike Expo in Warsaw, Poland, focusing on promoting cycling tourism. This initiative is part of a broader strategy to strengthen connections between the region and Poland, which is seen as an important market for future tourism growth.