The town of Pilar de la Horadada is set to launch ‘Hibernis mare’, an outdoor activities programme that aims to keep the beach lively outside the summer months. Starting this weekend, the initiative will continue until June and will also rerun from October to December. By providing year-round activities, the local government seeks to tackle the issue of seasonality in tourism.

Every Saturday and Sunday, residents and visitors can enjoy sessions of tai chi and yoga on Mil Palmeras beach, commencing at half past nine in the morning. This Sunday marks the opening of the new season, featuring Latin dances at the Riviera promenade where the activities will take place. These free events are open to everyone and have previously attracted up to one hundred and fifty participants.

Additionally, sports activities focused on hiking will explore the area’s stunning coastline, spanning over five kilometres. A guided hike will take place this Sunday, starting from the Las Higuericas beach car park, moving through Mil Palmeras, and concluding at the Dehesa de Campoamor port. The total hiking distance is twelve kilometres with an intermediate difficulty level and a height difference of thirty metres. This hike will be repeated on the thirteenth of April and the eleventh of May.

The aim of the town council is to stimulate the local economy, including commerce and hospitality during the off-peak season. By offering diverse activities, Pillar de la Horadada hopes to attract visitors not only from Spain but also from central and northern European countries, who often choose the town for vacation during the winter, spring, and autumn months.