Tourism in the Valencian Community generated 9.263 billion euros in tax revenue in 2024, a figure the regional government says would almost cover the 8.504 billion euros needed to fund the region’s health system. The figures were presented in Xàbia on Monday by Industry, Tourism, Innovation and Trade minister Marián Cano, during the launch of the Impactur 2024 report prepared by Exceltur.

Cano said tourism now provides nearly one in every five euros collected by public administrations in the region. She described the sector as strategically important to both economic wellbeing and public services, and reaffirmed the government’s commitment to a more balanced, sustainable and year-round tourism model.

According to the report, tourism accounts for 19% of regional GDP, equivalent to 29.622 billion euros, up 46.3% on 2019. The sector employs 384,171 people, representing 17.4% of total employment. For every 100 direct tourism jobs, a further 32 are created in other sectors.

The study also highlights falling temporary employment, down from 38.6% in 2019 to 7.3% in 2024. Productivity per worker has reached 66,684 euros, 28.6% higher than in 2019 and 8.9% above the regional average. Cano said the focus now is on stable, skilled jobs, innovation and reducing bureaucracy to boost competitiveness.