The Valencian Community has recorded its strongest July for international tourism, with 1,634,084 overseas visitors spending €2.475 billion. Visitor numbers increased by 9.5% compared with July last year, while total spending rose by 11.6%, according to figures from the National Statistics Institute’s Frontur and Egatur surveys.

Average spending reached €1,515 per visitor, up 2% year on year. Daily spending also increased by 2%, to €153, while the average stay lasted 9.9 days. Regional tourism minister Marián Cano said the figures showed the strength of international demand and progress towards a higher-value tourism model.

Between January and July, the Valencian Community received 7,717,768 international visitors, an 8.9% increase on the same period in 2025. Their total spending reached €9.87 billion, up 9.4% year on year.

Cano said the results supported the regional government’s focus on quality, sustainability and reducing seasonal pressures. She also highlighted collaboration between the public authorities and tourism businesses to diversify markets, improve competitiveness and spread the benefits of tourism across the region.