Torrevieja has launched its summer retail campaign, ‘An Epic Shop’, an initiative led by APYMECO in collaboration with the Town Hall to encourage spending in local businesses. The campaign will run from 3 July to 31 August and will distribute more than 5,000 euros in direct prizes to customers who spend over 20 euros in participating shops.

Among the prizes are official ÉPICO football team kits, tickets to Aquópolis Torrevieja, 40% discounts for the water park, as well as backpacks, reusable bottles, lunch boxes, hats, sunglasses, fans and eco-friendly bags. Organisers have said further surprises may be added over the summer with support from associated retailers and partner organisations.

The Councillor for Commerce and Hospitality, Rosario Martínez, has highlighted the council’s commitment to initiatives that strengthen economic activity and support small businesses. APYMECO president Jorge Almarcha has said the campaign is designed to encourage both residents and tourists to explore Torrevieja’s shops, stressing that every local purchase directly supports the town’s business community.