Benidorm has maintained high hotel occupancy levels in May, confirming its position as the leading holiday destination in the Valencian Community. According to figures released by Hosbec on Thursday, average occupancy reached 86.2%, matching the exceptional performance of 2025. In the second half of the month, occupancy rose to 89.3%, 2.5 points higher than the same period last year.

The British market remains the backbone of Benidorm’s tourism sector. UK visitors accounted for 47.3% of stays in the second half of May and 48.6% overall for the month, while the domestic Spanish market represented around 35%. Smaller but stable numbers came from the Netherlands, Belgium and Ireland.

Across the wider Costa Blanca, occupancy averaged 80.9% in May, up from 78.4% a year earlier. Alicante and the Marina areas showed particularly positive growth, with the domestic market driving demand and representing 43% of stays. Alicante South, including Torrevieja and Orihuela, outperformed the provincial average with monthly occupancy of 84.7%, more than five points higher than in 2025.

Looking ahead, confirmed bookings for the first half of June stand at 86.3% in Benidorm, 77.1% across the Costa Blanca and 79.1% in Alicante South, signalling a solid start to the summer season.