Apple fans queued outside the flagship London store on Regent Street as the iPhone 17 went on sale in the UK. The morning crowd gathered ahead of the launch for the new device, which features an updated front camera, 256GB of storage and all-day battery life.

The iPhone 17 starts at £799 and comes in lavender and sage. It forms part of a wider release that includes the iPhone Air, iPhone 17 Pro and Pro Max, along with Apple Watch Series 11, Ultra 3, SE 3 and the third-generation AirPods Pro.

Among those in the queue were Michael Issott, 24, from Bournemouth, who said he buys the new iPhone every year: ‘I get the new iPhone every year, so it’s became a bit of a habit.’ He noted the release day often falls around his birthday. Taras, 21, from Russia, said he began queuing at 5am to buy the device for resale: ‘It’s the only one reason why you should buy on the first day. It’s only for re-sale.’ Apple’s Kaiann Drance, vice president of Worldwide iPhone Product Marketing, added: ‘iPhone 17 is a big upgrade with powerful features that make iPhone even more useful in your day-to-day life, from the bigger and brighter ProMotion display with 3x better scratch resistance, to all-day battery life with faster charging, the A19 chip for powerful performance, a fantastic 48MP Dual Fusion camera system, and the innovative Centre Stage front camera — our best front camera yet.’